Idea Collective Night School

Idea Collective

Night School

Perfecting Your Pitch

You have 8.25 seconds to grab someone’s attention.

Is your elevator pitch up to the task? Or, when asked, “What do you do?” do you go on… and on… and on… and on?

Have paper and a pen ready! Come prepared to work on your own pitch.

This workshop is perfect for learning how to write a pitch that not only grabs their attention but gets your audience asking for more.

Tuesday, March 16, 2021

6:00-8:00 PM CT

Idea Collective Members get in FREE!

Cost for Not-Yet-Members: $30 per person

AGENDA

6:00-7:00 PM

Facilitated Workshop featuring Lisa Raebel

Hosted by Pat Miller

7:00-8:00 PM

After-Party Networking and Reflection

Highlights Include:

Understanding why your elevator pitch needs different versions
What words to use and which ones to stay away from
How tone and pace make a difference (e.g. stay away from quota breath)
How your elevator pitch is part of your overall marketing strategy

Night School Faculty

Lisa Raebel

Lisa Raebel has been int he sales and marketing game for over 25 years and what an exciting game it has been! To say that selling or marketing has changed over that time is like telling you that water is wet. As a relentless learner, Lisa enjoys discovering new techniques and technologies that help solve her clients' marketing needs.

She started her career after getting her degree in Marketing at UW-Whitewater in B2B sales selling to mid-sized companies throughout southern Wisconsin and found success in relating to small town business owners, being a small-town girl herself. Lisa Quickly realized that the quality of the product being sold was secondary to the trust you needed to build with the buyer. The strength of the client relationship is the key to successful selling.

Lisa then took job opportunities that included both the sales and marketing aspects, as marketing is her true passion (although her kids may use the term 'obsession'). She began utilizing her sales experience when developing marketing campaigns, knowing that if the target audience cannot relate to the marketing message, it's a waste of time and money.

In March of 2018, Lisa founded Rebel Girl Marketing to help small business owners who know they need marketing yet have no idea where to start. Rebel Girl Marketing helps clients refine their brand, define their ideal client, and then find ways to let everyone know how awesome they really are!

When Lisa is not working, she is spending time with her two children and husband of 26 years. Her passion for creativity is unleashed through photography, cooking, and enjoying long hikes through the numerous trails in southeast Wisconsin.

That is Lisa's story. What is your story?